By now, you’ve probably heard of the latest ad campaign from women’s apparel brand Delta.
In it, actress Anna Faris plays a woman who wears jeans, a t-shirt, and a pair of sneakers with a label on the front that reads “dude, you can wear what you want.”
“The message is clear: if you want to be able to wear what I like to wear, then wear it the way I like,” she says.
“There are lots of choices out there, but there’s not a lot of diversity.
If you want women and girls to be successful, you have to be willing to take the first step.”
The ad, which debuted during Super Bowl LI, was shot at the National Mall, where the men’s and women’s halves of the Mall are located.
“When I was growing up, there was always this fear of wearing something that I wasn’t comfortable with,” Faris says.
But, “now, there are so many women out there that have decided to embrace the fashion and make it their own.
That is a great moment for the women’s fashion industry to take a stand.”
The campaign has now been watched over by a handful of advertisers and brands, including Nike, Abercrombie and Fitch, and Target.
In addition to Target, the brands that have backed the campaign include H&M, Forever 21, and Banana Republic.
While some of the women wearing the jeans say they were inspired by the campaign, they are not the only ones to be inspired by it.
In the months since the ad went live, dozens of other brands have stepped up to offer their support.
In April, the ad-maker Lululemon launched a women’s collection with the tagline “the only thing women wear is their dresses,” and is expected to continue selling the collection as it sells out.
The brand is also working with Gap, the American Apparel Association, and other retailers to create a women-only fashion line called the Gap, which is currently selling for $90.
The ad-makers have also created women’s clothing lines like T-shirts, dresses, and skirts, which are currently available for sale in stores.
One such line, called Women in Black, is available at Target and other retail outlets.
“It’s a huge opportunity for us,” says Brand New’s Lauren Murphy.
“The women of our generation have been so inspired by this and feel so connected to this idea of women in general being able to be who they want to feel comfortable wearing their clothing.
They’re not going to feel uncomfortable.
It’s the perfect fit for them.”
In addition, Macy’s is offering women-focused clothing for $39.99.
“We know how important it is for women to have this space to express themselves, but we’re also creating a space for women who are already wearing clothing that’s really comfortable and stylish,” says Linda Thompson, president of Macy’s Fashion, Inc. “In a world where there’s so much more to be considered, we want to support women who want to make sure their clothing is the right fit for their body type and body hair.”
Target is offering the same line as the Gap and T-shirt line, and has also launched a line of women’s and men’s apparel.
The retailer has also partnered with women’s magazines, and is working with a women to design a line for women that will be available through its website.
The campaign was inspired by an incident in which two men, one wearing a dress and one not, were asked to leave a Macy’s store for wearing a tuxedo.
“If there was any doubt that the gender of a customer was irrelevant, this ad is going to dispel that,” says Stephanie Smith, president and CEO of Target Canada.
“Women are being asked to choose between a turtleneck or a dress because they don’t have a choice.
It really is important that we are making it easy for them to feel like they are empowered and confident, regardless of what their body shape is.”