Next Big Futures has been working closely with brands including Adidas, Uniqlo and Burberry to create the Nike+ store experience.
It is the culmination of months of research, design, and development by the group and the team behind the popular Nike+ app, which is now available in all major U.S. cities.
The app allows consumers to create their own custom apparel and order their items at a fraction of the retail cost.
The result is a highly curated collection of apparel and shoes, all of which are handcrafted in-house, by Nike employees in their hometowns.
The goal is to help consumers save time and money by using their smartphones and other smart devices, and offer a more personalized experience, said Adam Gershon, senior director of the Nike Group.
“Our goal with Nike+ is to bring Nike+ to life and help consumers create their personal brand through Nike+,” Gerson said.
“We are thrilled to partner with these amazing brands to deliver this innovative experience to consumers in a way that brings the Nike brand to life.
This is the future of fashion.”
For more information, visit the nextbigfuture.com.
Nike+: The world’s largest online store for Nike+ apparel, shoes and accessories.
Nike+ is available in stores nationwide and online at nextbigfutures.com, nextbigforever.com and Nike+.com .
For more info, visit nextbig.com/nike+.