adidas, the global sneaker maker that is now owned by Chinese firm JD.com, has released a new ad campaign for its adidas Originals range of shoes that focuses on the company’s “authentic design” and “the spirit of adobe.”
The campaign, dubbed The Spirit of Adobe, follows the path of the first adidas campaign, which featured images of adiabears iconic design and a brief snippet of a conversation with the adidas CEO.
“For the first time ever, the adobe spirit is coming alive,” said Dan McLeod, creative director for The Spirit Of Adobe.
“The spirit of the adobes signature silhouette is being shown through the shoes we wear and the adiobes latest innovations.”
The new campaign will run in markets in the U.S. and Canada and will debut in September, with the campaign starting in the fall in Toronto.
“We are delighted to be part of this important campaign for adidas.
It is a testament to the creative power of the company that adidas has created an iconic and iconic brand that is recognized around the world,” said Joe Manseau, executive director of footwear at adidas Canada.
“With this campaign, we are working with our brand partners to create an authentic brand experience for our loyal and passionate fans.
We look forward to introducing them to our new adobe heritage in our new range.”